The Win Condition is a game design blog co-developed by Jordan Barber and Aaron Lynch.  We aim to produce quality content that analyzes how games are designed, developed, tested from start to finish. While there are plenty of game review websites trying to interject their voice, we take an analytic lens to discuss both broader perspectives and minute details in gaming.

What content do we create?

Our content focuses on game design, user research, and the UX of gaming. We will dive into board and video games to understand what makes a game fun, how a design team makes decisions, and how games transcend media.  We are interested in getting outside academic and industry perspectives from professionals and non-professionals alike.


Aaron Lynch (@lynchmonster) is a self-described game designer with nothing to show for his trouble. When Aaron was 15, he created the game of tic-tac-toe only to realize that it was not only being played internationally, but he was also really bad at it. He is currently a graduate student in the school of Human Centered Design & Engineering at the University of Washington

Jordan Barber (@barberje) used to draw maps of imaginary countries when he was little. His first Pokemon was a Bulbasaur. He is currently a graduate student in the Information School at the University of Washington.


Jessica Lynch-Jonely (@opheliaflower) invested a hefty chunk of her childhood on such board game classics as Journey Through Europe, Hi Ho Cherry-o, and Fishin’ Time, and for her part she learned valuable lessons about how boring Europe is, that cherries grow inside naturally-forming arboreal pock marks, and that no one wants to catch a Crappie. Ever.